Chefaa App UX audit

Client Kick-off :

The kick-off meeting established a solid foundation for the UX audit of the Chefaa app, outlining clear goals, objectives, and a plan of action. The team is now prepared to conduct a comprehensive audit and provide valuable recommendations to enhance the user experience.

Objectives :

1. Identification of areas of concern:

- User interface.

- User experience.

- Navigation.

- Information architecture.

- Usability.

2.Goals and objectives of the UX audit:

- Improve app usability.

- Enhance user satisfaction.

- Increase user engagement.

3. Emphasis on user feedback:

- Incorporate user feedback in the audit process.

- Conduct user research to gain insights.

3. Benchmarking against industry standards:

- Consider industry best practices and standards.

4. Plan of action:

- Define timeline for the audit.

- Assign responsibilities to team members.

- Identify key activities, including heuristic evaluation, user testing, and data analysis.

Methodology:

• Heuristic Evaluation.
• Competitive Analysis.
• User Interviews.
• Data Analysis.

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General e-commerce optimization checklist

Are you confirming to new visitors that they’re in the right place? NO

Current

• The navigation bar does not seem obvious to the user, its design looks like a normal text.
• The distances between each category and the other are very small.
• When the user stands on a certain category, the system does not react as it appears to the user that he is already standing and must press.
• You have 2 sections on the home page that do the same work" navigation bar and categories ".

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Are you confirming to new visitors that they’re in the right place? NO

Recommendation

• I recommend making the nav bar as a mega menu to show all of our products in a good way and clear way to users.
• Re-design the navigation bar to be a different color from the rest of the home page so that it looks distinct.
• Make the navigation bar static even when the user reaches the bottom of the page so that his navigation between categories is easy.
• Add offers chefaa to the navigation bar because they are not visible and appear on the side.

Are you confirming to new visitors that they’re in the right place? NO

What do I do next? Visitors want a clear CTA so make sure you include one.

Current

• You have 3 call to actions in the header of the page and each of them performs a different

task, and this will distract the user in the step you want them to take.

Are you confirming to new visitors that they’re in the right place? NO

Why should I shop here and not somebody else? This concern can be remedied by providing a clear USP,

both on your home page and product pages. Do you offer the best price? Are lines exclusive to your store? Do you offer same-day delivery?

Current

• When a new visitor enters your site, he cannot know why he should buy through without your competitors.

• Chafee lacks a clear USP

Recommendation

• When you look at your competitors, you will find, for example, that

Vezeeta provides the user with the request for medicines and follows up on a monthly basis, and

also shows him the delivery service.

• El agza5ana also explains that its website clearly includes allthe medicines that the user needs. "USP"

Are you confirming to new visitors that they’re in the right place? NO

This concern can be remedied by providing a clear USP,both on your home page and product pages.

Do you offer the best price? Are lines exclusive to your store? Do you offer same-day delivery?

Current

• You only put 4 products in front of the user.

Recommendation

• Add a lot of products on the home page to motivate the user to stay on your website

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Do you make personalized and related recommendations asa customer is browsing?NO

Are you making personalized product recommendations as a customer is browsing?

When they land on aproduct page, do you include personalized suggestions? What about on a category page?

Current

• You are viewing products that other users have viewed.

• In some products you do not recommend products related to the product I am viewing.

Recommendation

•You need to display the products that the user has already viewed before.

- View the best-selling products or the products in the offers category .

Are you writing the product description correctly?NO

It is important that you answer all the user questions that revolve in his head before purchasing the product.

Current

• Product description is inaccurate.

• There is no clear construction in writing the product description.

Recommendation

• Build a clear description of the product and apply it to all products on the site.Including :

Description

unit

size

special ingredient

gender

Do you provide easy access to returns and shipping policies? No

How easy is it for a customer to check shipping policies or confirm that they’re able to make returns. These are two of the primary concerns that visitors have. Make it easy for them to find answers quickly.

Current

• There is no information on the return policy.

Recommendation

• Add information about the return policy, especially in cosmetic products.

Is your filter easy to understand? NO

filter should follow a simple, hierarchical structure and utilize categories that most customers will recognize.

Current

• The filter contains only the brands on the site.

• There is no filter by price or best-selling products.

• Drop down icon is not working.

Cart page optimization

Do you show available payment options on the cart page? NO

Customers won’t be ready to select a specific payment option at this stage, but it’s still worth showing images of what you have available for trust-building purposes.

Current

• add different payment methods and let customers know they’ll be able to use their payment method of choice.

Recommendation

• There are no payment methods other than cash on delivery.

Search results page optimization checklist

Current

• When you search for a specific brand, all the products appear, but if you filter the brand from the filters, only a few products appear.

Recommendation

• When you search for a specific brand, all the products appear, but if you filter the brand from the filters, only a few products appear.

• Show the user his most recent searches.

Speed Optimization

Enhance website speed Time to interaction benchmark 3s.

First Contentful Paint Benchmark 0.9s or less

Mobile App Optimization

Onboarding screens? NO

These onboarding screens have three purposes:

Educate the user about the functions and benefits of the app.

Allow the user to register their login details.

Collect profile information that can be used to deliver personalized content and notifications.

Are your most important buttons and links placed where it is easy for the user to tap? No

Current

• As we can see, when the user wants to add his insurance card, he cannot reach the right place.

• In the web version, there is an addition of the insurance card inside the settings and it is difficult to access it for new users.

Recommendation

• You have to show the true value of your app, especially the action you want your users to do.

• Show the addition of the insurance card to the home page.

Why is using pictures better than using illustrations ?

• visuals are transmitted to the brain much faster and important pieces of information are often fixed by brain as visual images even if they were obtained via text perception.

Category and product page optimization

Are your sections usable easily? NO

• Usability is about human behavior. It recognizes that humans are lazy, get emotional, are not interested in putting a lot of effort into, say, getting generally prefer things that are easy to do vs. those that are hard to do.

For example, I have a cold and do not know what kind of medicine I should take? Why didn't you help me here with a cold treatment category ?

Technical issues :

•When I choose appointments for a medication, I cannot easily choose the days from the calendar.

When I set a medication appointment, the app does not ring, it only sends a notification.

Chefaa Prime should be different from the rest of the sections in navigation bar.

When the user deletes a product from the basket, you must check with him whether he wants to delete or not.

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Competitive analysis :

Competitive analysis findings :

• Exclusive live chat‍

did not have any other platforms competing with chefaa's application, especially in regards to its direct chat feature with doctors.

• Medication alert.

Users of the application can set their own medication time within the application so that they are notified of the time to take the medication.

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Data Analysis :

The Findings

• Users struggled most with new features that were different from other medications app conventions.
• Usability and user interface issues were minor inconveniences for users. Users struggled with the purpose of the app.
  

• Chefaa was a fairly usable app since it was pretty similar to medications apps.

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                                                                                                                      Thank You