I'm Somaya Ibrahim, a ux researcher based in Egypt.
I strive to keep things clean, simple and functional in every project I am entrusted with. I have the ability to think, inspire and create. I love figuring out what the user really needs and creating beautiful solutions. I believe that the best experiences are created through the lens of psychology and anthropology; that only with an understanding of peoples behaviors, motivations, and habits can anyone create a delightful platform design.I believe that anything can be simple.
Services
Research
- Information architecture
- Market research
- Heuristic evaluation
- Qualitative research
- Quantitive research
- Data analysis
CRO
- UX audit
- Data analysis
- Landing Page Optimization
- User & Conversion Research
Digital
- Technical Discovery
- Technical Architecture
- Quality Assurance
-
5 years on,
better than ever.
UX Researcher at DealApp Jul 2022- present
UX Researcher Consultant at ValU
Aug 2023- Nov
UX Researcher Consultant at Almajed oud
Jun2023-Jul
UX Researcher at Zyda Jan 2022- may
Focused on problem space research to better understand our users in a B2B2C model. Collaborated with stakeholders including product managers, marketing, designers, and support team members, to define research questions and plans.
Instructor at Career180 Jul 2022
UX Researcher | CRO Specialist at Hive Analytics Jan 2021 -Jan 2022
Provided guidance to clients in optimizing online businesses for maximum profitability. Generate design eficantly increased revenues for all sizes of organizations.I built a number of startups, some of them sold and others closed, 1 of them raised a fund and others didn’t publish to users … but overall I learned alot and looped the circle of taking an idea to read product many times passing by Business models, market research, business validation and more.
UX Researcher at Egypreneur Apr 2021 - Jul 2021
User Experience Designer at Eduvaly May 2020 - Jan 2021
Freelancing User Experience Designer Feb 2019 - Nov 2020
Courses and Education
- Bachelor Degree in law “Ain-shams University” (2018)
- Design thinking “Orange”
- Data_Driven Design : Quantitative research for UX “IXDF”
- Product analytics certification “Productschool”
- Advanced Google Analytics “Google”
- CRO master “Invesp
- Product led Growth " Product school"
FAQs
What type of projects do you take on?
I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design and research.
What does your research process look like?
I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.
Send me an email to understand my process in depth!
What metrics do you use to measure success?
The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.
What is the typical timeline for a project?
Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!
What if I need help after the project is complete?
I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!
